Ladbrokes Australia will bestow naming rights to the esteemed ‘Ladbrokes NT Derby Day’, this year held on Saturday 16th July on Day 4 of the Carlton Mid Darwin Cup Carnival at Fannie Bay Racecourse, complimented by sponsorship of the Northern Territory’s ultimate racing bonus, the $100,000 ‘Ladbrokes Triple Crown’.
The Ladbrokes Triple Crown is undoubtedly one of the most exciting elements of the Darwin Cup Carnival. The highly coveted bonus scheme rewards the galloper, trainer and jockey combination strong enough to win the Hot 100 Guineas, the Ladbrokes NT Derby Day and the Carlton Mid Darwin Cup, all in the same year.
“We are delighted with the newly announced partnership with such a renowned and exciting organization that is Ladbrokes Australia”, said Darwin Turf Club CEO Keith Stacy.
“The alliance will be one that is both interactive and engaging for both the Darwin Turf Club and Ladbrokes customers, with the sponsorship of two major highlights of our Carnival, the Ladbrokes NT Derby Day and the Ladbrokes Triple Crown”, he said.
As the oldest bookmaking firm in the world, Ladbrokes Australia feels the association with such a time honoured Carnival is a great fit for Ladbrokes. “It is incredibly exciting to be involved with a racing carnival as unique as the Darwin Cup and to begin this partnership in such a special year, being the Diamond Jubilee, is a particular honour’, said Roger Oldridge, Ladbrokes Head of Media.
“Ladbrokes is selective about which organisations and events we get involved with and for us, the Darwin Cup Carnival, was an easy decision”, he said.
“The Ladbrokes NT Derby is sure to yet again attract some quality three year olds from around country, while the prospect of one of them being good enough to win the Guineas and Cup as well to claim the Ladbrokes Triple Crown is a mouth-watering proposition for all racing fans. And that’s what we are; We are lovers of racing, just like the punters”, said Mr Oldridge.
For further comment and photo opportunity, please contact Darwin Turf Club’s Marketing and Sponsorship Manager Laura Tucker on 0409 509 199.